Providing market intelligence for more than 35 years

In The News

92m 'connected cars' in US by 2019?

New research from Parks Associates forecasts that one in three light vehicles on American roads will be able to connect to the internet and to other road-users before the decade's end.

The report examines the benefits of both smarter cars and smarter homes, but also highlights consumer concerns about the growing pace of technological advancement.

In particular, US drivers are worried about the financial burden - who will foot the bill for their cars' increased connectivity?

Two thirds of consumers say that they're concerned about hidden costs relating to the technology.

Interestingly, it is the highest-ranking concern, ranking above privacy fears and those of a greater risk of crashing caused by greater driver distraction. 

From the article "92m 'connected cars' in US by 2019?"

Previously In The News

‘Voice first world’ nears: Smart devices + artificial intelligence = end of touch

And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 per...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

In a crowded market, smaller streaming services must stand out — or perish

Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to the general masses and others are specifically focused on genres like horror or anime. Over the las...