Providing market intelligence for more than 35 years

In The News

92m 'connected cars' in US by 2019?

New research from Parks Associates forecasts that one in three light vehicles on American roads will be able to connect to the internet and to other road-users before the decade's end.

The report examines the benefits of both smarter cars and smarter homes, but also highlights consumer concerns about the growing pace of technological advancement.

In particular, US drivers are worried about the financial burden - who will foot the bill for their cars' increased connectivity?

Two thirds of consumers say that they're concerned about hidden costs relating to the technology.

Interestingly, it is the highest-ranking concern, ranking above privacy fears and those of a greater risk of crashing caused by greater driver distraction. 

From the article "92m 'connected cars' in US by 2019?"

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

The State of Media and Entertainment 2018

Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...