Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.
From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.
The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...
Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...
