Providing Market Intelligence for 40 Years

In The News

86% Homebuyers State They Would Consider a Smart Home When Moving

Additionally, a Parks Associates study conducted November 2022, found that roughly 45% of broadband internet households added some “major energy-saving device” to their home in 2021.

From the article, "86% Homebuyers State They Would Consider a Smart Home When Moving" by Nick Boever.

Previously In The News

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, provider...

Parks: Wi-Fi Gaps Undermine Household Broadband Quality

Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates. Parks found that more than 80% of U.S. househol...

AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025

Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her compa...

Good Wi-Fi key to platform choice and reducing churn: Report

The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee....