Providing Market Intelligence for 40 Years

In The News

83% Of Smart TVs Now Internet-Connected, Up From 70%

Ownership of streaming media players has nearly doubled from 21% of U.S. broadband households in 2014 to nearly 40% now. Meanwhile, smart TV ownership has increased from 34% to 53% during the same period.

"More connected devices open more opportunities for streaming and OTT services in the home, prompting more service announcements such as AT&T's plans to offer a tiered video streaming service," stated Elizabeth Parks, senior vice president of Parks Associates.

From the article "83% Of Smart TVs Now Internet-Connected, Up From 70%" by Chuck Martin.

Previously In The News

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. “Sports ha...

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates. The firm reports that 91% of U.S...

Fixed Wireless Capable of Providing MDUs With Gigabit Speeds: Report

A recent Parks Associates study showed that nearly one in five multifamily housing residents with home internet have access to gigabit or faster download speeds. The study — included in the whitepa...

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago....