Providing market intelligence for more than 35 years

In The News

80% Of US Hispanic Homes Subscribe To OTT

Parks Associates research shows bilingual Spanish-language broadband households in the US are more likely to have pay-TV and OTT video service subscriptions than the average US broadband household. 360 View Update: The research, which analyses a survey of US broadband households where Spanish is spoken daily, reveals that 89 per cent of these households have a pay-TV subscription and more than 75 per cent subscribe to at least one OTT video services. Among average US broadband households, 84 per cent subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "80% Of US Hispanic Homes Subscribe To OTT" by www.advanced-television.com

Previously In The News

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Amazon Is Becoming the Third Largest Internet Ad Platform in the U.S.

Amazon's websites drew in nearly 200 million unique monthly visitors in the US at the end of 2017 according to comScore. In July, research firm CIRP estimated that Amazon Prime had nearly 100 million...

This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...

Bloomberg: 4K Apple TV in the works, set to be revealed alongside iPhone 8

Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...