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8 out of 10 smartwatch shoppers won't cough up for an Apple Watch

Wearable research shows 1 in 10 US broadband households plan to buy a smartwatch in 2015.

The survey, from Parks Associates, shows 84% of people thinking of getting a smartwatch this year won't spend over $250 on the device. So with the Apple Watch starting at $349, it appears not everyone is sold on the idea of a premium smartwatch.

And those who are willing to fork out more than $500 on a smartwatch would only buy one if it worked without a smartphone. Bit of a problem with Apple's current tethered setup - although Android Wear isn't exactly a solo sailer, it has to be said.

From the article "8 out of 10 smartwatch shoppers won't cough up for an Apple Watch" by Sam Ashcroft.

Previously In The News

CBS sees consumers taking as many as 10 OTT video subscriptions

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Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

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As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

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