Providing market intelligence for more than 35 years

In The News

8 out of 10 smartwatch shoppers won't cough up for an Apple Watch

Wearable research shows 1 in 10 US broadband households plan to buy a smartwatch in 2015.

The survey, from Parks Associates, shows 84% of people thinking of getting a smartwatch this year won't spend over $250 on the device. So with the Apple Watch starting at $349, it appears not everyone is sold on the idea of a premium smartwatch.

And those who are willing to fork out more than $500 on a smartwatch would only buy one if it worked without a smartphone. Bit of a problem with Apple's current tethered setup - although Android Wear isn't exactly a solo sailer, it has to be said.

From the article "8 out of 10 smartwatch shoppers won't cough up for an Apple Watch" by Sam Ashcroft.

Previously In The News

Why Open Wins Over Proprietary In The Smart Home

There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive