Wearable research shows 1 in 10 US broadband households plan to buy a smartwatch in 2015.
The survey, from Parks Associates, shows 84% of people thinking of getting a smartwatch this year won't spend over $250 on the device. So with the Apple Watch starting at $349, it appears not everyone is sold on the idea of a premium smartwatch.
And those who are willing to fork out more than $500 on a smartwatch would only buy one if it worked without a smartphone. Bit of a problem with Apple's current tethered setup - although Android Wear isn't exactly a solo sailer, it has to be said.
From the article "8 out of 10 smartwatch shoppers won't cough up for an Apple Watch" by Sam Ashcroft.
New results from Parks Associates‘ most recent quarterly survey show more consumers are opting for Smart TVs than ever before. According to the survey among 10,000 US broadband households, Smart TVs a...
“As far as a timeline, three to five years seems a little aggressive,” said Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From th...
OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV ma...
More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...
