Providing market intelligence for more than 35 years

In The News

765 mn households worldwide will subscribe to a broadband service by the end of 2015

By the end of 2015, approximately 765 million households representing 38 per cent of the global households will be connected via a broadband service, says a research report by Parks Associates.

The international market research firm also reports that the Asia-Pacific region holds the largest percentage of worldwide broadband households primarily due to the volume in China and Japan, the world’s first and third largest broadband markets.

From the article "765 mn households worldwide will subscribe to a broadband service by the end of 2015" by Television Post Team.

Previously In The News

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...