By the end of 2015, approximately 765 million households representing 38 per cent of the global households will be connected via a broadband service, says a research report by Parks Associates.
The international market research firm also reports that the Asia-Pacific region holds the largest percentage of worldwide broadband households primarily due to the volume in China and Japan, the world’s first and third largest broadband markets.
From the article "765 mn households worldwide will subscribe to a broadband service by the end of 2015" by Television Post Team.
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...