Providing Market Intelligence for 40 Years

In The News

765 mn households worldwide will subscribe to a broadband service by the end of 2015

By the end of 2015, approximately 765 million households representing 38 per cent of the global households will be connected via a broadband service, says a research report by Parks Associates.

The international market research firm also reports that the Asia-Pacific region holds the largest percentage of worldwide broadband households primarily due to the volume in China and Japan, the world’s first and third largest broadband markets.

From the article "765 mn households worldwide will subscribe to a broadband service by the end of 2015" by Television Post Team.

Previously In The News

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...