Providing market intelligence for more than 35 years

In The News

73% Of Broadband Consumers Want To Tightly Control Their Personal Data

A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates.

In terms of trust, only 5% of broadband consumers ranked pay-TV providers as trustworthy. Here’s how they rank as the most trustworthy companies:

62% -- Home insurance provider
59% -- Security monitoring service provider
58% -- Electricity provider
5% -- Pay-TV provider

Internet service providers, mobile phone operators and device manufacturers also come in as more trusted than pay television providers.

From the article "73% Of Broadband Consumers Want To Tightly Control Their Personal Data" by Chuck Martin.

Previously In The News

The State of Live Video 2017

To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates. C...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive