Providing market intelligence for more than 35 years

In The News

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Most house hunters apparently don't want to bargain hunt the old-fashioned way.

Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready” home.

From the artical "71% Of Us Don't Want A Fixer-Upper Home, Survey Says" by Jonathan Lansner.

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...