Providing market intelligence for more than 35 years

In The News

68 Percent Smartphone Owners In The US Stream Music Daily: Study

A study by Parks Associates in its study revealed that 68 percent of smartphone owners in the country listen to music via streaming music on their handsets daily. On average, a person streams music on their smartphone for 45 minutes per day. It turns out streaming music is the most popular entertainment activity among U.S. smartphone owners.

From the article "68 Percent Smartphone Owners In The US Stream Music Daily: Study" by Neha Gupta.

Previously In The News

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...

Pay TV Loses Ground To Antenna-Only Households

Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding d...

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

“Basically, Netflix is saying they are 'too big to throttle,'" said Joel Espelien, senior analyst for TDG Research, in an e-mail to FierceOnlineVideo. “I’m not sure that's the case, particularly as mo...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...