Providing Market Intelligence for 40 Years

In The News

68% Smartphone Owners Stream Music Everyday: Study

Parks Associates has released new data that reaffirms the mobility of music fans in today’s world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.

From the article "68% Smartphone Owners Stream Music Everyday: Study" by www.hindustantimes.com

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...