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65% Of US Broadband Consumers Use 2nd Screen

March 12, 2016

65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates.

The research company’s new report 360 View Update: Second-Screen Usage Patterns finds the most common activity is to search for information about the program being watched.

“Most consumers favor a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions,” said Glenn Hower, research analyst, Parks Associates.

From the article "65% Of US Broadband Consumers Use 2nd Screen" by www.broadbandtvnews.com

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About Parks Associates

65% Of US Broadband Consumers Use 2nd Screen

Previously In The News

No. 1 reason we buy smart devices? They promise convenience

What To Watch For At The Newfronts: Day Three

Smart home devices have a big data problem, and it's growing

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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