Providing market intelligence for more than 35 years

In The News

65% Broadband Users Engage With Second-Screen

Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most common activity is to search for information about the programme being watched.

“Most consumers favour a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions,” said Glenn Hower, Research Analyst, Parks Associates. “Second-screen users are more likely to engage in supplemental activities, like looking up information while they watch TV, as opposed to social media activities. These types of apps open new partnership opportunities among content providers, data aggregators, advertisers, and service providers.”

From the article "65% Broadband Users Engage With Second-Screen" by www.advanced-television.com

Previously In The News

Five Reasons I Haven’t Gone Back to Google Home Automations

Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...

Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...

Smart thermostats are a really smart move

Parks Associates, a leading market research firm, shared at their annual Smart Spaces conference in Dallas, Texas, that 47 percent of residents actively try to reduce their energy consumption. From...

Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

In recognition of this digital achievement, Parks Associates and Smart Spaces 2025, Apartments, Hospitality, and Community Living, presented their 2025 Property Innovation Award to Resorts World Las V...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive