Providing Market Intelligence for 40 Years

In The News

65% Broadband Users Engage With Second-Screen

Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most common activity is to search for information about the programme being watched.

“Most consumers favour a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions,” said Glenn Hower, Research Analyst, Parks Associates. “Second-screen users are more likely to engage in supplemental activities, like looking up information while they watch TV, as opposed to social media activities. These types of apps open new partnership opportunities among content providers, data aggregators, advertisers, and service providers.”

From the article "65% Broadband Users Engage With Second-Screen" by www.advanced-television.com

Previously In The News

Millennials Lead Smart Home Holiday Season Shopping

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high inten...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive