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In The News

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a new study.

In the Consumer Strategies and Use Cases for Virtual and Augmented Reality white paper, released by market research firm Parks Associates, research found that 63 percent of all Americans were unfamiliar or knew nothing whatsoever about virtual reality.

From the article "63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon" by Chris Mawson.

Previously In The News

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Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

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Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...

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