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63% In U.S. Say They Are Not Aware Of Virtual Reality

December 28, 2016

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

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63% In U.S. Say They Are Not Aware Of Virtual Reality

Previously In The News

At CES 2019, Apple finally sets iTunes, AirPlay loose

Synamedia sees pay TV driving growth for 3-4 years before IPO

More than 200 OTT services active in the U.S. market, research group says

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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