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60% Of US Broadband Homes Subscribe To At Least One OTT

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

Previously In The News

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IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

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Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...

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