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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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Fixed broadband service providers may want to reconsider their price plans and improve their customer service if they want to keep their customers from cutting the cord. According to a new report f...

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Verizon bullish on continued Fios strength, FWA prospects

Can Hollywood Survive Streaming?

Cincinnati Bell Scales Local Call Center To 300 agents To Address Growing Fioptics Base

Report: Over 12M U.S. homes eliminated their fixed broadband

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