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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

3 Interesting Ways Technology is Shaping the Entertainment Industry

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

How People Are Using Smartwatches to Lose Weight and Stay Healthy

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