In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Apple earnings could offer clues on streaming performance

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

91% of viewers like streaming aggregation, survey says

How Netflix is adapting as the streaming boom stalls

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