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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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Netflix Is King Of Paid Streaming, Study Says

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Apple iPhone Still Ahead, Top Rival Not Far Away

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Netflix Is King Of Paid Streaming, Study Says

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