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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

Revenge of the Antenna

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

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