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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

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Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

New Gadgets For Smart Homes

Wireless Displays Streamline Setups for Meetings

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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