Parks Associates consumer research finds the majority (58 per cent) of broadband households in the US use at least one OTT video service on a monthly basis, while more than 25 per cent of households use two or more services.
“Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” said Glenn Hower, Research Analyst, Parks Associates. “Netflix continues to dominate the OTT space, with 43 per cent of US broadband households subscribing to its service. After Hulu and Amazon, with 19 per cent and 17 per cent respectively, penetration of OTT services drops drastically. However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space.”
From the article "58% of US households regularly use OTT" by advanced-television.com.
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes. “A number of companies have been trying to address a very real pain po...
