Providing market intelligence for more than 35 years

In The News

58% of US households regularly use OTT

Parks Associates consumer research finds the majority (58 per cent) of broadband households in the US use at least one OTT video service on a monthly basis, while more than 25 per cent of households use two or more services.

“Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” said Glenn Hower, Research Analyst, Parks Associates. “Netflix continues to dominate the OTT space, with 43 per cent of US broadband households subscribing to its service. After Hulu and Amazon, with 19 per cent and 17 per cent respectively, penetration of OTT services drops drastically. However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space.”

From the article "58% of US households regularly use OTT" by advanced-television.com.

Previously In The News

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive