But this is just the beginning of the Internet of Things and even though the latest data on the topic from the Consumer Electronics Association in conjunction with Parks Associates suggests that only one-in-10 US households are currently familiar with the concept, we’ll soon have progressed to the Internet of Everything, where ambient intelligence is all around us.
From the article "50 billion devices will be connected to the web in next 10 years."
Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...
As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...
At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...
A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...
