Providing market intelligence for more than 35 years

In The News

50 billion devices will be connected to the web in next 10 years

But this is just the beginning of the Internet of Things and even though the latest data on the topic from the Consumer Electronics Association in conjunction with Parks Associates suggests that only one-in-10 US households are currently familiar with the concept, we’ll soon have progressed to the Internet of Everything, where ambient intelligence is all around us.

From the article "50 billion devices will be connected to the web in next 10 years." 

Previously In The News

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...