Providing Market Intelligence for 40 Years

In The News

50 billion devices will be connected to the web in next 10 years

But this is just the beginning of the Internet of Things and even though the latest data on the topic from the Consumer Electronics Association in conjunction with Parks Associates suggests that only one-in-10 US households are currently familiar with the concept, we’ll soon have progressed to the Internet of Everything, where ambient intelligence is all around us.

From the article "50 billion devices will be connected to the web in next 10 years." 

Previously In The News

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...