Providing Market Intelligence for 40 Years

In The News

50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years

And reports vary on actual cord-cutting numbers. A new report from Parks Associates says 10 percent of U.S. broadband households are now cord-cutters. The research company found that a quarter of those have cancelled their pay-TV service in the past 12 months, and are instead using online video sources. In February, a Moffett Nathanson research report, based on fresh census stats about occupied homes, estimated 3.8 million households that were cord cutters or “cord-nevers.” Last December, Nielsen said there were 2.8 million broadband homes that didn’t have a pay service.

From the article "50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years" by Doug McPherson.

Previously In The News

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...