The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professional installation since 2020 has still generated robust revenue growth, according to a recent research survey.
This Parks Associates Research Report, “5 Top Residential Security Trends to Watch in 2023,” delivers the latest residential security facts and trends to help you make informed decisions on capturing new customers through careful business strategy evolutions. Topics include:
Get your free copy to get survey results and recommendations for new security solutions to offer.
From the article, "5 Top Residential Security Trends to Watch in 2023," by Security Sales & Integration.
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