Providing Market Intelligence for 40 Years

In The News

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lighting.

parks-chart.png

According to survey data presented in the report, 54% of smart lighting owners are willing to adjust their lighting during peak energy periods themselves, while just 29% would allow a utility or original equipment manufacturer (OEM) to do so remotely.

The data suggests that lighting remains a uniquely personal and manual domain, with device owners expressing greater comfort managing lighting themselves than relinquishing control to outside entities. 

From the Inside Lighting article, "5 Things to Know: November 22"

 

Previously In The News

Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers

Netflix has supplanted Prime Video as the No. 1 subscription streaming VOD service in subscribers, according to new data from Parks Associates, based on estimated numbers of subscribers through Se...

Understanding Renters’ Connectivity Expectations in Apartments

Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly...

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...

These are the Top 10 On Demand Streaming Services of 2025, According to New Report

Parks Associates has released its annual “Top 10 List of US SVOD Services,” which is based on estimated numbers of subscribers through September 2025. “Hulu’s jump past Disney+ is a result of s...