Providing market intelligence for more than 35 years

In The News

5 things to expect from London’s Smart Home Summit

Presenting at the event in Canary Warf, Stuart Sikes, president of consulting company Parks Associates, will discuss his company's latest research findings which predict that 2.5 million Western European households will have a smart home controller by 2019.

Sikes said: "Smart home systems will need the flexibility to deliver multiple value propositions within the household. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features."

Sikes also said that the key challenges in the smart home include low consumer awareness and lack of a concise value proposition.

From the article "5 things to expect from London’s Smart Home Summit" by Joao Lima.

Previously In The News

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70...

3 in 4 Broadband Households to Acquire a Security or Privacy Service in Next 12 Months

A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates. The r...

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent,...

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...