Providing market intelligence for more than 35 years

In The News

5 things to expect from London’s Smart Home Summit

Presenting at the event in Canary Warf, Stuart Sikes, president of consulting company Parks Associates, will discuss his company's latest research findings which predict that 2.5 million Western European households will have a smart home controller by 2019.

Sikes said: "Smart home systems will need the flexibility to deliver multiple value propositions within the household. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features."

Sikes also said that the key challenges in the smart home include low consumer awareness and lack of a concise value proposition.

From the article "5 things to expect from London’s Smart Home Summit" by Joao Lima.

Previously In The News

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...