Providing market intelligence for more than 35 years

In The News

5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights

Consumers, though, opted for cheaper Roku, Amazon Fire TV and Google Chromecast sticks that were all priced at $30-$40, and Apple largely missed the rise of streaming. Apple’s market share of connected-TV devices in 2017 was 15 percent and falling, according to Parks Associates research report.

From the article "5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights" by Scott Porch.

Previously In The News

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...