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5% Of Consumers Who Try A VR Headset Buy One

December 08, 2016

virtual reality

Broadband TV News

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.

This research, from Consumer Strategies and Use Cases for Virtual and Augmented Reality, highlights the importance of personal experience in driving the success of virtual reality headset sales and the need to expand demos beyond industry events such as CES® and into retail settings, especially during the holiday shopping season. At last year’s CES, VR headsets and hardware drew attention, but this year, content and apps will be the focus for the technology.

From the article "5% Of Consumers Who Try A VR Headset Buy One" by Robert Briel.

Previously In The News

Amazon Prime Video app arrives on Oculus Go VR headset

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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

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Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

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