In The News

5% Of Consumers Who Try A VR Headset Buy One

December 08, 2016

virtual reality

Broadband TV News

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.

This research, from Consumer Strategies and Use Cases for Virtual and Augmented Reality, highlights the importance of personal experience in driving the success of virtual reality headset sales and the need to expand demos beyond industry events such as CES® and into retail settings, especially during the holiday shopping season. At last year’s CES, VR headsets and hardware drew attention, but this year, content and apps will be the focus for the technology.

From the article "5% Of Consumers Who Try A VR Headset Buy One" by Robert Briel.

Previously In The News

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

‹
1
2
...
380
381
382
383
384
385
386
...
773
774
›