In The News

4K Takes Off

March 21, 2016

In the U.S., the proportion of TV households with 4K—which delivers four times as many pixels as HD—will reach 34 percent in 2019, according to research firm IHS. Penetration in European Union countries will hit 25 percent by then. More than half of Western European shoppers planning to buy a flat-screen TV this year are open to buying a 4K set, according to Parks Associates. The same research firm predicted that 330 million 4K TV sets will be sold globally by the end of 2019, up from just 2 million sold by the end of 2013. Penetration of 4K will get a limited push from the Olympic Games in Rio this summer. Olympic Broadcasting Services has said that about 130 hours will be covered in 8K Super Hi-Vision for Japan, and 4K versions will be created.

From the article "4K Takes Off" by www.worldscreen.com

Previously In The News

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...

‹
1
2
...
90
91
92
93
94
95
96
...
758
759
›