Providing Market Intelligence for 40 Years

In The News

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.

These figures and more will be discussed at Parks Associates’ sixth annual Future of Video, which will be held on November 14-16, 2023, at the Marina del Rey Marriott. The event will feature keynotes from leading players in the streaming media ecosystem, including LG, Google, XUMO, USA Today, and USA Today Sports.

The annual executive event, sponsored by Adeia and FPT Software, will kick off with a pre-show research workshop, “OTT Market & New Era of Video Consumption,” on November 14, featuring the Parks Associates research team highlighting insights, data, and analysis from the firm’s ongoing consumer and industry research, including the Streaming Video Tracker.

"It has been an exceptional year of change in the streaming industry. It is a privilege to bring industry leaders together for our annual event. This event enables us to collaborate, share insights, and effectively navigate the tremendous disruption taking place in the video entertainment industry,"  said Eric Sorensen, Director of Streaming Video Tracker at Parks Associates.

Future of Video includes research presentations, interactive panel sessions, presentations from industry leaders, and insights from visionary leaders, including Parks Associates’ expert analyst team. In addition, the firm will host a virtual Future of Video session, “Building New Revenue: Evolution of Video,” on September 14, and an interactive panel discussion.

From the article, "46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES" by Señal News.

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive