Providing Market Intelligence for 40 Years

In The News

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates.

Parks Associates reports that spending on subscription video on demand (SVOD) has remained stable despite a highly competitive market and signs of subscription fatigue. At the same time, traditional pay-TV services continue to lose market share, with spending declining significantly since the post-pandemic peak.

The firm also observes that transactional video on demand (TVOD) has rebounded.

Ad-supported video continues to gain momentum, with connected TV (CTV) platforms expanding their focus on ad addressability and measurement. Parks Associates notes that these developments are enabling platforms to achieve higher advertising rates.

Despite earlier growth, FAST service usage declined to 45% of households in the first quarter of 2025.

Parks Associates interprets this as a potential plateau, indicating that advertisers may need to implement more targeted and integrated campaigns to retain viewership.

Parks Associates will release the full “State of Streaming (S.O.S.)” report during its eighth annual “Future of Video: Business of Streaming” conference, which will take place Nov. 18–20 at the Marina del Rey Marriott, with keynote speakers from Charter Communications, Verizon Business, Tubi, Wurl, FloSports and Needham & Company.

From the NCS article, "45% of U.S. internet households watch FAST services, Parks notes" 

Previously In The News

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive