Providing Market Intelligence for 40 Years

In The News

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates.

Parks Associates reports that spending on subscription video on demand (SVOD) has remained stable despite a highly competitive market and signs of subscription fatigue. At the same time, traditional pay-TV services continue to lose market share, with spending declining significantly since the post-pandemic peak.

The firm also observes that transactional video on demand (TVOD) has rebounded.

Ad-supported video continues to gain momentum, with connected TV (CTV) platforms expanding their focus on ad addressability and measurement. Parks Associates notes that these developments are enabling platforms to achieve higher advertising rates.

Despite earlier growth, FAST service usage declined to 45% of households in the first quarter of 2025.

Parks Associates interprets this as a potential plateau, indicating that advertisers may need to implement more targeted and integrated campaigns to retain viewership.

Parks Associates will release the full “State of Streaming (S.O.S.)” report during its eighth annual “Future of Video: Business of Streaming” conference, which will take place Nov. 18–20 at the Marina del Rey Marriott, with keynote speakers from Charter Communications, Verizon Business, Tubi, Wurl, FloSports and Needham & Company.

From the NCS article, "45% of U.S. internet households watch FAST services, Parks notes" 

Previously In The News

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

What Amazon Buying Eero Could Mean for Consumers

For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes. “A number of companies have been trying to address a very real pain po...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive