Providing Market Intelligence for 40 Years

In The News

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates.

Parks Associates reports that spending on subscription video on demand (SVOD) has remained stable despite a highly competitive market and signs of subscription fatigue. At the same time, traditional pay-TV services continue to lose market share, with spending declining significantly since the post-pandemic peak.

The firm also observes that transactional video on demand (TVOD) has rebounded.

Ad-supported video continues to gain momentum, with connected TV (CTV) platforms expanding their focus on ad addressability and measurement. Parks Associates notes that these developments are enabling platforms to achieve higher advertising rates.

Despite earlier growth, FAST service usage declined to 45% of households in the first quarter of 2025.

Parks Associates interprets this as a potential plateau, indicating that advertisers may need to implement more targeted and integrated campaigns to retain viewership.

Parks Associates will release the full “State of Streaming (S.O.S.)” report during its eighth annual “Future of Video: Business of Streaming” conference, which will take place Nov. 18–20 at the Marina del Rey Marriott, with keynote speakers from Charter Communications, Verizon Business, Tubi, Wurl, FloSports and Needham & Company.

From the NCS article, "45% of U.S. internet households watch FAST services, Parks notes" 

Previously In The News

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive