Providing Market Intelligence for 40 Years

In The News

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates.

Parks Associates reports that spending on subscription video on demand (SVOD) has remained stable despite a highly competitive market and signs of subscription fatigue. At the same time, traditional pay-TV services continue to lose market share, with spending declining significantly since the post-pandemic peak.

The firm also observes that transactional video on demand (TVOD) has rebounded.

Ad-supported video continues to gain momentum, with connected TV (CTV) platforms expanding their focus on ad addressability and measurement. Parks Associates notes that these developments are enabling platforms to achieve higher advertising rates.

Despite earlier growth, FAST service usage declined to 45% of households in the first quarter of 2025.

Parks Associates interprets this as a potential plateau, indicating that advertisers may need to implement more targeted and integrated campaigns to retain viewership.

Parks Associates will release the full “State of Streaming (S.O.S.)” report during its eighth annual “Future of Video: Business of Streaming” conference, which will take place Nov. 18–20 at the Marina del Rey Marriott, with keynote speakers from Charter Communications, Verizon Business, Tubi, Wurl, FloSports and Needham & Company.

From the NCS article, "45% of U.S. internet households watch FAST services, Parks notes" 

Previously In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive