Providing Market Intelligence for 40 Years

In The News

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates.

Parks Associates reports that spending on subscription video on demand (SVOD) has remained stable despite a highly competitive market and signs of subscription fatigue. At the same time, traditional pay-TV services continue to lose market share, with spending declining significantly since the post-pandemic peak.

The firm also observes that transactional video on demand (TVOD) has rebounded.

Ad-supported video continues to gain momentum, with connected TV (CTV) platforms expanding their focus on ad addressability and measurement. Parks Associates notes that these developments are enabling platforms to achieve higher advertising rates.

Despite earlier growth, FAST service usage declined to 45% of households in the first quarter of 2025.

Parks Associates interprets this as a potential plateau, indicating that advertisers may need to implement more targeted and integrated campaigns to retain viewership.

Parks Associates will release the full “State of Streaming (S.O.S.)” report during its eighth annual “Future of Video: Business of Streaming” conference, which will take place Nov. 18–20 at the Marina del Rey Marriott, with keynote speakers from Charter Communications, Verizon Business, Tubi, Wurl, FloSports and Needham & Company.

From the NCS article, "45% of U.S. internet households watch FAST services, Parks notes" 

Previously In The News

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive