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45% of Western European broadband homes have smart TV

Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE device.

The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual Connections Europe – IoT: Connected Entertainment and the Smart Home, November 10-11, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates.

From the article "45% of Western European broadband homes have smart TV" by Broadband TV News.

Previously In The News

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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