Providing Market Intelligence for 40 Years

In The News

45% of Western European broadband homes have smart TV

Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE device.

The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual Connections Europe – IoT: Connected Entertainment and the Smart Home, November 10-11, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates.

From the article "45% of Western European broadband homes have smart TV" by Broadband TV News.

Previously In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...

Streaming services with ad-supported plans outpace ad-free tiers

Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Upwards of 85 million adult U.S. consumers say they listen to a podcast for at least one hour each week, according to Parks Associates. From the article, "Netflix, iHeartMedia Ink Video Podcast Dis...

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...